Jun 02 2008
Indonesian author lets money rain from airplane
Tung Desem Waringin is an Indonesian author and businessman who was searching for an innovative way to promote his new book. His answer: drop money out of the sky from an airplane.
The plane flew over a soccer field in the Indonesian city of Serang Sunday, sending a total of 100 million rupiah, or approximately $10,732 CAD, down to the excited citizens below. There was, of course, a mad scramble for the free cash in a country where millions of people live off the equivalent of $2 CAD per day. It is estimated that 500 people walked away with some of the money.
Waringin is known for his publicity stunts. He promoted his first book by riding a horse through Jakarta while dressed as an Indonesian war hero. In fact, he had initially planned to drop the money over Jakarta, but local authorities feared the repercussions of such an event over the densely-populated capital.
The book being promoted is called Marketing Revolution. I’d say he’s got some experience there!
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